Business Management

International Youth Day 2020 in the Midst of Chaos; Way Forward – By Javnyuy Joybert

International Youth Day 2020 in the Midst of Chaos; Way Forward – By Javnyuy Joybert


For Millennial young professionals and entrepreneurs and some Generation Alphas, COVID-19 is their major global economic crisis and pandemic they are facing as key players in the marketplace.


The 2020 International Youth Day is ushering young people into the novel economy popular termed the new normal into a different kind of workplace and work culture popularly termed #WFH (Work From Home). 2020 graduates are entering the worst job market since the Great Depression. Job market full of uncertainty, chaos, fast pace change and much more.


It is a difficult time for young people, some are afraid of their tomorrow, some are stressed up, some are confused and some are definitely excited and curious about what is coming. The only thing certain is an uncertain future, especially in the present marketplace, digitized and global business world.


With COVID-19 pandemic giving birth to more chaos like economic crisis, workplace crisis, unemployment crisis, this has severely affected the livelihoods of young people either as newly recruits, job seekers and or startup owners. Why? You may be asking. The hardest hit segments of the economy or population are daily wagers, low-income earners, entrepreneurs and small-scale businesses and young people make up the largest percentage of this segment.

In this confusing and unsettling times, rapidly changing marketing place, young people need to start making critical and intentional decisions about their careers and businesses. It is high time for young people globally and especially across Africa to know they cannot be on the sidelines, they cannot just watch, they need to wake up, show up and be active key players.


Right now playing the blame game, shying away from responsibilities, staying quiet while people are being oppressed, staying quiet in the midst of bribery, corruption, embezzlement and under development is not for any young person in this present age. It is time for young people to be movers and shakers.


There is no doubt the pandemic has had deep economic, career and social consequences on young people, which will widen existing inequalities between young people and matured professionals and or the wealthy. Despite the massive unforeseen circumstances caused by the pandemic, the determination, bravery and self-reliant nature of young people will shine forth.

Forward-looking young people are wondering what a post COVID19 marketplace might look like. Truth is, there is a lot of uncertainty how the marketplace will look like after humanity succeed to beat COVID19. Oh yes, you read that right, humanity always win. We are not going to lose this fight.


What is the way forward for young professionals and entrepreneurs as we celebrate the International Youth Day? The COVID-19 crisis is an opportunity for change in our society and this give the young people the opportunity to lead and to shape our future.


  1. Young entrepreneurs should seek ways to revamp their existing business models to adapt to the novel economy and changing needs of their markets


  1. Young professionals should upgrade their skills massively to be employable in the current marketplace driven by remote working and or work from home culture. With businesses and offices being forced to shut down, the economies have come to a halt. The service sector has moved from physical workstations to digital workspaces, thus, increasing the reliance on digital connectivity


  1. Young professionals should effectively master how to synchronize machines, systems and humans (staff) to achieve the desired goals


  1. Young executives and entrepreneurs should master how to create and lead sustainable and flexible workplace strategies. The current and future workplace is not just physical it is now social and digital workplace

  1. Young professionals and entrepreneurs will consistently need a higher degree of adaptability and resilience for sustainable success in career and business.


  1. Young people need to be quick to seize opportunities, speedily improve what needs improving and transform what needs transformation


  1. Young people should invest in Future Literacy skill. According to WEF, “it is time our society takes another step forward to cope with this new challenge, becoming a more “future literate” society. This is the skill that allows people to better imagine and make sense of the future. It’s important because it is images of the future that drive our expectations, disappointments and willingness to invest or change”


Yes, COVID19 drove the business economy to a standstill but the resiliency, ingenuity, commitment, bravery, skillfulness and resourcefulness of young people will reopen a new massive novel economy.

Happy International Youth Day 2020


Javnyuy Joybert

African Youth


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Entrepreneurs Growth Plugs Series – Episode 6 Responding to Entrepreneurial Challenges by Javnyuy Joybert

Entrepreneurs Growth Plugs Series – Episode 6 Responding to Entrepreneurial Challenges by Javnyuy Joybert

As entrepreneurs and or business persons not only in Cameroon but across Africa and globally we are always facing complex challenges but how we respond to challenges will define our careers and businesses tomorrow.

There’s one Incredible fact about entrepreneurs and challenges. Through the toughest challenges rebellious entrepreneurs build stronger futures they don’t back down, they master how to sale through the challenges and always ready with post-challenge strategies and execution plan. Challenges mold your character in order to drive your future success.

One thing I desire that every entrepreneur should get is, their mentality towards a challenge determines their next reality. That’s why it’s imperative to understand how you respond when you face challenges as you build your career and business. The most successful people focus on solutions rather than problems.

Challenges in your life and career will constantly push you to your limits and challenge you to break your performance barriers.

How to respond to challenges?

  1. Stay committed to the vision in your heart. My question to you is, will you abandon your dreams because of some challenges that won’t last? No matter what happens stay committed to the vision.
  2. Don’t let fear dominate you.
    The most important thing to do in the midst of a challenge is to take control of your thinking. Don’t let fear dominate your thinking you will make wrong decisions. No good decision comes out from a frustrated and angry mind.
  3. Acceptance of personal responsibility. Accept that there’s a challenge and assume the responsibility of solving the challenge with a clear mindset. I did not say you should cry over the challenge I said assume the responsibility to solve the challenge with a growth mindset and excitement about the future.
  4. Seek help from the right people. The right people I mean people who believe in you, believe in your vision and willing to sacrifice for your Growth. For example mentors, parents, siblings, true Friends etc.
  5. Honour challenges as growth opportunities. Use each challenge as an opportunity to grow, develop, and strengthen your character. Don’t react to challenges, when you react it means your emotions rule your decisions, and that the situation controls you.

Entrepreneurs respond to challenges by taking initiative to create positive change.

Keep building that dream

Entrepreneurs Growth Plugs – Episode 5 The Entrepreneur’s Must Ask Questions by Javnyuy Joybert

Welcome to weekend episode of this series tagged Entrepreneurs Growth Plugs. Thank you for the Incredible feedback from episode 1 to 4.

I strongly believe that in the business environment, the ability to ask the right questions and find the right answers or even the wrong answers and fail before finally getting the right one is super imperative in business success. Today I will share some important questions that every Entrepreneur at any level should ask and seek answers as they strive to build sustainable businesses.

Ask yourself the following questions and possibly if you can get a pen and paper as you go through this it will be worth it.

1. What pain am I really solving?
This question is critical because when you ascertain the exact pain that you want to solve through your business, you avoid the pain of building a product no one will buy or your family members and friends will buy from you out of pity. Here’s one fact, when the right pain point is not ascertain you will sell to people who can’t buy or won’t buy. You can’t design a product your customers love if you don’t understand what pain they want to relieve.

2. What am I building?
Whatever you decide to answer here is directly affected by the first question. You need to clearly and concisely answer this question. Now that I clearly understand the pain point, what do I build that will perfectly solve the customer’s pain. This will help you build a must have product and not a nice to have product for the pain. Build a product that position itself as an indispensable solution. Note this, building a startup is not about really building something innovative it is about building The Product that fit the market needs.

3. Who will I serve?
By now, you should be having a clear understanding on who you will serve. The pain identified in question 1 is definitely linked to a target group of people in the society and the product you are building should have certain characteristics that reflect a particular group of people. If you do not clearly know whom you will serve through your business or product, you will sale to people who won’t need and who won’t buy. Identifying the target audience for your products or services is an exercise that will transform your business. The better you understand your target market, the faster your business will grow.

4. What is the promise I am making to my customers/clients and to myself?
This particular question if answered right and practiced effectively can change the trajectory of your business growth. Business now is more than just exchanging products with money, is about having a mission, relationships, kindness, leadership, commitment to go above and beyond, is about the higher purpose of service to others and when you make this promise to clients and yourself, results are different. What is your promise to your customers? For us at COSDEF Group our promise to our clients is “We put you first place and serve you with class and excellence”. Every action we take towards a client is backed by this promise

5. What are my objectives, strategies and action plans (steps) to achieve my goals?
Definitely, one of the most important questions but very few entrepreneurs get to intentionally seek the answers. Majority of Entrepreneurs operate as if they are on autopilot. Always have clearly defined objectives, executable strategies on how you will achieve the objectives and most importantly action plans with dates and who to hold responsible when objectives are not achieved and who to celebrate when the objectives are met. Entrepreneurs often are overwhelmed by the number of tasks they need to accomplish on daily basis. When you have a detailed objectives, strategies and detailed action plan, it becomes easier to evaluate the urgency of the tasks, to determine what tasks to focus on.

If you went through this just for reading sake it is time to practice. Get a pen and a book and do your best to provide answers to the above questions. You do not guesswork and build a great business.

See you in episode 6. Super interesting stuff coming.

Entrepreneurs Growth Plugs – Episode 2 The 5 Key Capital You Must Have

Entrepreneurs Growth Plugs – Episode 2 The 5 Key Capital You Must Have by Javnyuy Joybert

Good morning to you Entrepreneurs & Wannabe Entrepreneurs. Welcome to episode 2 of Entrepreneurs Growth Plugs Series.

Today, I will talk about the 5 types capital every Entrepreneur must have to run a thriving career & Entrepreneurial institution.

You will struggle, be weak if you are not building all these 5. Ready? Let’s go

1. Human Capital- People
Hear me, you can test & validate an idea alone but you cannot scale or build an entrepreneurial institution as a one man army. There’s difference between an entrepreneur and self employed. You have to intentionally search for the right team members, partners, customers and other stakeholders who can help to grow the startup. Identify the kind of people you need to grow & find them.

2. Intellectual Capital – Ideas, Information.

To be a successful entrepreneur, intellectual capital is key. This cut across from ideation, to getting access to relevant information, analyzing the information, making relevant decisions and more. This is in Incredible capital for every successful entrepreneur. You need to intentionally build your mental muscle.

3. Social Capital- Relationships & Trust
If you ask many entrepreneurs now what is their most important capital they need they will tell you financial capital. And year in year out they struggle to raise this capital without success. You cannot raise capital from people you don’t have a relationship with, you cannot even raise capital from your family and friends if they don’t trust you. Dear Entrepreneurs, let’s intentionally build our social capital – build relationships and trust. It’s simple if you have weak social capital you will never raise financial capital.

4. Financial Capital – Money
Oh yes, the one many entrepreneurs think is the only one they need to succeed. But no, this is just part of what you need in your capital system to run and build a successful business. You will need to master the art of raising money. Note this, you don’t need money from third parties (grants, investors) to start a business, you need the money to grow (scale) a business.

5. Digital Capital – Online
One of the most critical and important capital for all Entrepreneurs. In this century, when a customer hears about you for the first time they do two things – search on all social media platforms and the big daddy google and if you are not on any you break their hearts and they lose credibility in you. For some people like investors and potential partners, they ask or look for your website. Your online presence is your digital capital don’t joke with it. [At AFA Designs Tech Firm we have an incredible package where we help businesses building amazing online presence for their clients, Investors. Contact me +237656140207]

To succeed, all 5 capital must be integrated and well developed. At COSDEF Group & AFA Designs we work with you to build all 5.

When it comes to running a successful people it’s more than just having an innovative Idea and the money.


CELBMD Africa Media Team

Keynote Address Excepts: 2019 Small Business & Entrepreneurship Forum – Javnyuy Joybert (CELBMD Africa Founder & Lead Trainer)

Keynote Address Excepts: 2019 Small Business & Entrepreneurship Forum – Javnyuy Joybert (CELBMD Africa Founder & Lead Trainer)

As the year round-up, I had the honour of being the main keynote speaker at the 2019 Small Business & Entrepreneurship Forum at the International Handicraft Center Yaoundé in the presence of Canadian High Commissioner H.E Richard Bale, Assistant Director General of APME and Foretia Foundation officials.

My keynote speech was tagged “Entrepreneurship in Cameroon – Challenges & Hopes”. Among other things, I emphasized on how corruption & bureaucracy in tax & business registration offices is killing entrepreneurs & SMEs. “Corruption does not invest in the future, it kills the future” says ADB President.

I also did emphasized strongly that entrepreneurs need to build capacity. It takes more than a good idea & money (investors) to build a sustainable business in Cameroon. From my 7 years+ experience in training & consulting with businesses in Cameroon I therefore recommended 11 skills that entrepreneurs need to thrive in Cameroon

11 vital skills for every entrepreneur or business person in Cameroon
– Resilience. Handling rejections & stress
– Presentation & Communication
– Networking & Collaboration
– Finance Management
– Branding
– Marketing & sales
– Setting Effective Internal Operations
– Spotting New Trends. Business moves fast, customers’ needs change faster so entrepreneurs must have the ability to see changes coming in their industries.
– Setting up the right team: Find and lead the right team members
– Professional digital presence
– Negotiation
Note: At The Center for Entrepreneurship, Leadership & Business Management Development (CELBMD) Africa we provide top certified programs in the above mentioned skills. Visit

In conclusion, for the entrepreneurship ecosystem in Cameroon to thrive, we need strong effective government institutions that serve us effectively, manned by civil servants full of integrity and entrepreneurs must consistently grow in relevant skills.

Thank you

Javnyuy Joybert
Speaker, Trainer, Consultant & Entrepreneur

Entrepreneurship & Public Speaking By Chinonso Ogbobu


What I am about to say may not sit well with some people, but hey, pardon my rebellion.

When some people say entrepreneurship is not public speaking, sometimes I understand what they are saying …. but most times, I don’t.

The times that I don’t understand are usually, for example, when someone finishes delivering on stage a well-articulated view on entrepreneurship, business, or its attendant issues only for someone to smirk and goes ahead to mutter:

“Talking is one thing, entrepreneurship is another.”

Hey, hey.. wait a second…

I really don’t get it.

Because planted in the soil of such demeanour is the wrong belief or ideology that both phenomena are always independent variables that shouldn’t be married.


Okay, this is my stance.

Entrepreneurship is always what it is but young entrepreneurs must learn that it also includes talking, many talking, especially in public.

Go ahead and debate this if you will, but we must learn to develop sweet mouth as young entrepreneurs.

When we begin to build our businesses, we will begin to see what I mean and how urgent it gets.

There is a certain leverage that being able to speak and engage an audience in a logically coherent, emotional, and persuasive manner gives to an entrepreneur.

For me, being able to speak with hypnotic passion and panache in public, on any stage whatsoever, and sway my listeners and tribe is part of building my business and brand and sales.

Public speaking is part of my entrepreneurship and one of the menus for feeding my critical five senses.

So when I mount a stage, the dedication I give to speaking is no different from what I give when I’m preparing official documents for my clients in the office, designing products, reviewing accounts, or brainstorming with my board in the boardroom.

I believe if we grow our ability to be good then great public speakers, it is not a minus to our entrepreneurship.

It is actually a plus – a plus that can actually be monetized and immortalized not only as a direct variant but also as a part of an entire value chain.

Anyway, let me end with the beginning:

I really don’t want to be known as that entrepreneur who can’t speak with power and accuracy in public.

No, I don’t.


About the Author

Chinonso Ogbobu is the Founder, #TheIncubators Africa a pan-African business learning and support ecosystem for young African entrepreneur.



PhotoCredit: Fombillion

The Young people in Cameroon have definitely come of age. The level of creativity, entrepreneurship, and sense of; self, space and time has tremendously shifted to a higher level. The level capable of moving an entire country into the future.

Gradually youths are taking their lives and destinies into their own hands. The more enlightened ones are leading and organizing the others into a dynamic, animated and continuously evolving “new” segment of the Cameroonian society – The Middle Class.

Among these kindred spirits are free thinkers, people with great taste, ambitious with mover and shaker tendencies which can be limited only by the size of their dreams and level of hard/smart work not the government, their parents, local limitations or any other authority except God of course. Who said God is not on their side? because He is.


Also Read: African Young People: Entrepreneurship Requires 2 things by Javnyuy Joybert


These guys/gals are tired of complaining about not being given an opportunity, a job, money, a raise, promotion etc. They are done chasing concours, getting sexually transmitted degrees, asking for permission about their futures or collecting handouts from people who talk down on them for a few thousand francs, dollars or even euros. In fact most are done chasing fathom “bush” dreams.

It is so sad this bloodless revolution in the mentality of our youths coincides with a very volatile and bloody political situation in the country. Despite all these and more, somewhere in my heart I am very much reassured they will not only survive, they will thrive and so doing shape whatever Cameroon becomes.


Also Read: African Young People: Improving Your Entrepreneurial Venture By Javnyuy Joybert


No matter what happens to/in Cameroon, our young people will never be the same again. They have tasted for themselves or experienced from their peers the power of self reliance which in turn has endowed them with true confidence – “The Yes I Can” mentality.

The next level after this reawakening will be a certain raw level of patriotism that will inspire ordinary citizens to become SELFLESS and strive towards a common good, cause or calling much bigger than ourselves. A trait common to every resilient and successful nation in the world. It was always a matter of time.


About the Author

Bonie F. Ndifor is a seasoned banker with over a decade of professional experience. He has worked for some of the world’s top banks. He has expertise in Corporate Credit, Corporate Law, Investment Banking and Corporate Restructuring. Bonie holds two law degrees an LLb with Honors (UB) and LLM with Publication (USA), an MBA in Finance graduating Summa Cum Laude (USA) and an Investment Banking Diploma. He is currently the CEO & MD of Bonaventure & Co., an African boutique Investment Bank and Financial Advisor with offices in Cameroon and the US.

The Case of Succession Planning in Africa By Javnyuy Joybert

Photocredit: Chart Per Child Project By CELBMD Africa & Partners

Have you ever wondered by African Leaders (dictators) cling to power for so long. The truth is if you have ever asked this question, many at times you get frustrated trying to answer the same question you asked. Handing over power has become one of the most difficult things a president can do in Africa with the worst case in Central Africa Region (Tchad, Gabon, Cameroon Central African Republic etc). Do you remember the strong man of Gambia, Yahya Jammeh who refused to step down after being defeated?

Am tempted to ask this question, “Do you think is because of poor or lack of succession planning that these presidents (dictators) cling to power?” The painful thing is they call themselves leaders meanwhile they are rippers, they keep ripping off their own citizens. How can you call yourself a leader and choose power before the people (citizens)?

I think that if African leaders could understand the concept of succession planning, they will not fear leaving power, I think most of them cling to power because they are scared of what awaits them on the other side after they step down. That’s my point of view though.

A true leader should practice succession planning. This concept of succession planning focuses on identifying and growing a talent to fill your leadership position in the future, mentoring and coaching someone to take over. With the shortages of leadership skills, lack of confidence in leadership potential succession planning is that vital tool that can handle these fears in current African leaders.

If these leaders could establish a formal process of succession planning, they will be able to confidently rely on their successors to carry out their vision, mission and to accomplish their goals they had for the nation (If at all they had goals for the nation). African leaders (dictators) cannot confidently hand over power sometimes because they believe and think that no one is prepared enough to step into their position but developing a succession plan will handle these fears.

Note this, effective and on-time succession planning will leave a country well prepared, strong and it will help presidents leave office on time.


Also Read: African Young People: The Most Important Part of Leadership By Javnyuy Joybert


Dear entrepreneurs and business executives, have a succession plan and develop the employees you need for your succession plan. Succession planning is critical and all startups, mid-size and large companies need to practice. Africa lacks so many generational businesses because founders of businesses did not execute succession planning. That’s why in Africa (Cameroon) the founder of a business dies, the business die.


About the Author

Javnyuy Joybert is a Social Entrepreneur, Empowerment Coach & Business Trainer/Consultant.

Tony Elumelu: 7 Burning Questions and Answers on Leadership

PhotoCredit: Tony Elumelu facebook page

Tony Elumelu with his wealth of experience in the corporate world provide answers to 7 burning questions on leadership. Enjoy the read.

1) What is true leadership?

Leadership is about how we lead people to deliver results. Leadership is about bringing consistency between the internal and the external. Leadership is about instilling confidence in your people, because as a leader, you hardly ever operate on your own. Great leaders deliver through people.

2) The Relationship between Leadership and Purpose:

Leadership is more successful when it is purpose-driven, when it is accompanied by vision. Leadership is impactful when there is a high sense of urgency. We need purposeful leaders in Africa to lead us, we need African countries to become much more successful than we are today. This requires visionary leadership.
To raise the standard of living of our people in Africa, we need accountable and purposeful leadership!


Also Read: Leadership is the Demarcation Between Success & Failure By Tony Elumelu


3) Leadership and Legacy:

Leadership is not by accident, leaders are made and those who think legacy, those who are concerned about how history will judge them, most times turn out to be outstanding leaders.
In Africa, both private and public sectors, we need such leaders. As a continent, we are endowed with so much, the truth is that we should not be where we are.

4) What has been the secret of my own success?

I would say that people make all the difference. In my opinion, strategy is less than 10% of what leads to success. What leads to success is execution, and execution does not occur if you do not have the right people. But even if you have the right people and you are not able to mobilise them, you will not get the best out of them.
I would also say amongst many other things, the most critical success factor is the people equation – getting the right people, incentivising them, creating a feeling of friendship, making people stand up to go to work for a generational purpose, and making them feel valued and important.
At times, what people want is not so much; they just want recognition, respect and a leader who points them in the right direction. To inspire confidence in your people, you must create, as much as possible, a merit driven organisation and environment.

What I always say to leaders seeking advice is: focus on the people equation, they make the most difference. There are a lot of other factors, but this is most important.


Also Read: African Young People: Improving Your Entrepreneurial Venture By Javnyuy Joybert


5) How does a leader handle “saboteurs”?

First thing is do they exist? Yes! Some people might call them laggards, and yet others may label them as people who do not conform with the attitude and culture you desire as an organisation. I personally call them leprous fingers – and you must exorcise as soon as possible! If you let it linger, it spreads and it affects the other fingers.
But before you exorcise, explore how you can treat that leprous finger. How do you do so? You do so by counselling, retraining, mediating, and correction.
However, if the person persists, please don’t hesitate in ejecting deviants. In the private sector, if you fail to make the right judgement, the market place will discipline you thoroughly for harbouring nonconformists in your organisation.

6) What are your personal strategies for instilling discipline amongst followers?

First is this: give everyone the benefit of doubt. I think most people want to conform, want to possess the value of being disciplined. This is where training and development comes in, it makes a lot of difference in the company environment. People make some honest mistakes because they have not been trained properly.
Another issue is clarity of purpose. People need to fully understand the vision. Sometimes, people make mistakes out of ignorance. You correct them but as I say to leaders, you must be fair but firm. An organisation where you are fair but firmness is lacking, you won’t make much progress. If you are firm but not fair, you won’t get it right.
So, discipline for me starts from people understanding the rules, the “dos and the don’ts”.
Training people and incentivising them to behave appropriately and when some deviate, you must deal with that situation because a lot of others are watching. You must correct these mistakes for the good of the organisation. You do it not because it is what you would like to do, but because it is what you must do to succeed as a Group.

Also Read: Young People: How to Go from a Dreamer to a Doer (Achiever) By Javnyuy Joybert


7) How do you strike the balance between the personal sacrifice you make for your vision and the personal sacrifice you expect from your subordinates?

I think if you prioritise your people’s interests, they will prioritize your vison. If you put your people first, they will put your mission and purpose first.
Personally, I have made some sacrifices. But when you enjoy what you do, it is not a chore, it’s something you are personally happy to do. The same way, if your people connect with your mission and they are passionate about what they are doing, they are prepared to undergo a few inconveniences here and there.
You work and deliver results through people, and if those people are positively mobilized you will succeed, if they are not positively mobilized, you will not succeed.


About Tony Elumelu

Tony Onyemaechi Elumelu (born 22 March 1963) is a Nigerian economist, entrepreneur, and philanthropist. He is the Chairman of Heirs Holdings, the United Bank for Africa, Transcorp and founder of The Tony Elumelu Foundation.